Amazon PPC Education Archives

Keyword Cannibalization in Amazon PPC

September 12, 2024 by The Badger

Anytime you hear the word cannibalization, your ears should perk up. While keyword cannibalization in Amazon advertising is arguably the …

September 13, 2024September 12, 2024 by The Badger

SUBSCRIBE In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, …

September 11, 2024 by The Badger

Want to supercharge your Amazon advertising? Let’s talk about Amazon Demand-Side Platform (DSP). It’s a tool that lets you run …

September 6, 2024 by The Badger

Meet Amazon Author Central—your secret weapon for taking control of your author brand and amping up your book sales. With …

September 5, 2024 by The Badger

When creating and structuring your campaigns, determining how many keywords should be in your ad group may not be at …

September 6, 2024September 5, 2024 by The Badger

SUBSCRIBE Want to know what really goes on behind the scenes in Amazon brand management? Michael sits down with Josh …

August 29, 2024 by The Badger

A break-even point is important to know for any business. Regarding your Amazon store, it’s important to know your break-even …

August 30, 2024August 29, 2024 by The Badger

SUBSCRIBE You’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break… In this episode, Michael and …

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