Amazon PPC Education Archives

How to Win Back Amazon Customers with Amazon Brand Analytics: ICAP

May 15, 2024March 4, 2020 by Nancy Lili Gonzalez

First things first: Item Comparison and Alternate Purchase behavior is a mouthful to say and …

September 8, 2023March 4, 2020 by Nancy Lili Gonzalez

SUBSCRIBE What Consumer Behavior Says About You: Amazon Brand Analytics If you’ve ever wondered how …

May 15, 2024February 26, 2020 by Nancy Lili Gonzalez

A couple of weeks ago, I went into a grocery store to buy my mom …

September 8, 2023February 26, 2020 by Nancy Lili Gonzalez

SUBSCRIBE How to Raise Lifetime Value with Market Basket Report Much like grocery stores placing …

May 13, 2024February 19, 2020 by Nancy Lili Gonzalez

Welcome to the first part in a series of four articles all about Amazon Advertising …

September 7, 2023February 19, 2020 by Nancy Lili Gonzalez

SUBSCRIBE Search Frequency Rank: How to Identify Most Important Keywords You requested it, so we …

May 13, 2024February 12, 2020 by Nancy Lili Gonzalez

Long tail searches kill Amazon PPC campaigns every day. You may follow the most commonly …

September 7, 2023February 12, 2020 by Nancy Lili Gonzalez

SUBSCRIBE Long Tail Search Terms: The Amazon PPC Silent Killer Beware the Amazon PPC silent …

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