Expert Amazon Advertising Strategies

Is ACoS a Vanity Metric?

May 13, 2024February 5, 2020 by Nancy Lili Gonzalez

We recently received an interesting query in a forum of our Amazon PPC Academy. Here is a paraphrased and anonymized …

September 8, 2023February 5, 2020 by Nancy Lili Gonzalez

SUBSCRIBE ACoS: Amazon Platform Tax? Dear Badger, Are my ads stealing revenue from my organic search? Do I need to …

May 13, 2024January 29, 2020 by Nancy Lili Gonzalez

This is your crash course on everything you need to know about Amazon’s Click-Through Rates, including why it matters, the …

September 7, 2023January 29, 2020 by Nancy Lili Gonzalez

SUBSCRIBE 7 Tips to Get More Clicks on Amazon Ads Extra, extra! Hear all about it! Everything you need to …

September 7, 2023January 22, 2020 by Nancy Lili Gonzalez

SUBSCRIBE LIVE Amazon PPC Campaign Audit Welcome to the battle of the decade, the most anticipated battle in the history …

May 13, 2024January 15, 2020 by Nancy Lili Gonzalez

When it comes to Amazon PPC keyword research, is there a strategy that reigns supreme? The Badger believes there is. …

January 16, 2024January 15, 2020 by Nancy Lili Gonzalez

SUBSCRIBE Amazon PPC Keyword Research in 2020: RPSB Revisited This is an RPSB refresher. RPSB is an elegant, low cost …

September 7, 2023January 9, 2020 by Nancy Lili Gonzalez

SUBSCRIBE New Year, New Badger: The 3 T’s of Amazon PPC Amazon marketers need more than software and more than …

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