PPC Trends Archives

Keyword Research for Amazon PPC: Basic Guide

May 6, 2024June 23, 2022 by The Badger

In the constantly evolving world of Amazon PPC advertising, it’s easy for advertisers to get caught up in the latest …

May 8, 2024November 5, 2021 by The Badger

The Badger’s favorite prey is the low impression, low click keyword. It’s the notorious keyword that we all obsessively hunt …

January 29, 2024September 27, 2021 by The Badger

Amazon is quickly rolling out new API features within the AMS console to provide sellers and advertisers with more data …

June 26, 2024September 9, 2021 by The Badger

Why old campaigns are still valuable and how to improve your overall campaign score. Amazon campaigns are the workhorses of …

May 10, 2024August 1, 2019 by The Badger

Amazon PPC professionals can learn a lot about Amazon advertising by comparing it to Google AdWords. Over the years Amazon …

April 23, 2023April 18, 2018 by The Badger

There has been a lot of talk about Amazon disrupting the Facebook and AdWords duopoly. Digiday reported Amazon’s ad business is …

April 15, 2024March 28, 2018 by The Badger

Today class, I want to go into the history of PPC ads and the trends of tomorrow. Apart from being …

May 8, 2024March 21, 2018 by The Badger

Spring brings new things. Badgers don’t hibernate, but I feel well rested and ready to provide readers with new ways …