Ad Badger Reviews


Amazon PPC-ers love us.

Don't just take our word for it. Here's what our clients have to say.

Meet Mattew.

He uses Ad Badger to help lower his advertising costs and sell more on Amazon. Our coaching made a big difference. We helped him reduce his ad spending from 31% to just 13% and also helped him double his sales. 

Join us in the fight against high ACOS.

five-stars-podcast

Home of the #1 Amazon Advertising Podcast.

You’re probably sick of hearing from “Amazon PPC Gurus.” Yeah, us too. Get to know our down-to-earth, tried-and-true advertising philosophies on the world’s first Amazon PPC themed Podcast. 

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There's so much more than just their blog posts, podcasts, and videos. That's the thing. They are creating an entire ecosystem around Amazon Advertising.

Some of our Favorite Wins

December 9, 2024

“A Year In? You Deserve a Standing Ovation!”

We’re throwing virtual confetti your way for being an incredible listener. 🎉 A huge thanks for tuning in, supporting us, and letting us be part of your world. Thank you for making the PPC Den part of your year.

December 9, 2024

December 6, 2024

“Sales Soar After Signing Up with Ad Badger”

Look at those numbers climb! After joining Ad Badger, sales are up, and ACOS is heading in the right direction. It’s the perfect proof that smart PPC management makes all the difference.

December 6, 2024

November 28, 2024

“Ad Badger: Support You Can Count On.”

Ad Badger is a powerful and user-friendly tool. After just a month, I’m already seeing consistent improvements in my campaigns. The best part? Their support team! They answer questions in less than 12 hours and help with setups instantly. All through live chat—no endless tickets. Highly recommended!

"Ad Badger: Support You Can Count On."

November 28, 2024

November 21, 2024

“Customer Praises Ad Badger’s Support Team”

At Ad Badger, we genuinely appreciate every bit of feedback we get—it keeps us motivated and focused. To every client who trusts us: we hear you, we’re grateful, and we’re obsessed with exceeding your expectations. Want a support team that’s actually got your back? You’re in the right place.

November 21, 2024

November 13, 2024

“PPC Den Podcast: Still Dropping Golden Nuggets!”

Thank you for the awesome feedback! Knowing that our PPC Den Podcast keeps inspiring you with both the latest Amazon PPC news and those ‘old but gold’ strategies reminds us why we love what we do.

 "PPC Den Podcast: Still Dropping Golden Nuggets!"

November 13, 2024

November 11, 2024

“How Our Community Call Helped This User Master Ad Tracking and Metrics.”

Ad Badger’s software is more powerful than you think—as our community call showed. Attendees discovered advanced uses for tracking tools that are often overlooked, bringing clarity to complex ad metrics. Join us next time to learn the secrets to maximizing every feature.

Ad Badger Community call

November 11, 2024

October 31, 2024

“How We Revived Sales on a High-Ticket Item in Just 12 Hours”

We faced challenges winning the Buy Box for a high-ticket item, but everything changed with a Lightning Deal – we secured the Buy Box for 12 hours and launched campaigns that drove exclusive sales! The result? Every single sale was thanks to our targeted advertising strategy.

Wins: How We Revived Sales on a High-Ticket Item in Just 12 Hours

October 31, 2024

October 17, 2024

“How Ad Badger’s Ngram Tool Gave ROAS a Boost (and a Green Spike)”

Thanks to Ad Badger’s Ngram tool, one of our users saw a nice green spike in their ROAS—because when our tools work, the numbers speak for themselves.

Ad Badger's Ngram tool

October 17, 2024

October 10, 2024

“Pricing’s Fair, Feedback’s Great – We’re in Business”

Hearing that our pricing makes sense and people are already talking up our software and team? That’s exactly what we aim for. Now it’s time to back it up with action.

We’re ready to hit the ground running and show what we can do. No overpromising—just solid work that delivers.

October 10, 2024

October 9, 2024

“Honored to Be Named a Leading Amazon PPC Tool”

We’re proud to stand among the best Amazon PPC tools in My Amazon Guy’s exclusive list, confirming our place at the forefront of Amazon advertising solutions.

October 9, 2024

October 2, 2024

“ACOS at 22% – time to accelerate growth”

September was awesome – we hit an ACOS of just 22%, the lowest since May 2023. Hats off to the amazing work on the Amazon account. With such a healthy ACOS, it’s the perfect opportunity to step on the gas and drive even more sales volume. 

ACOS at 22% – time to accelerate growth

October 2, 2024

September 26, 2024

“Users Are Upgrading to Ruby Plans”

Our users are growing up (in the best way)! They’re upgrading from Platinum to Ruby because they want more of the good stuff our software offers. Ready to level up too? Ruby’s where it’s at.

Users Are Upgrading to Ruby Plans

September 26, 2024

September 20, 2024

“Get More Done with Ad Manager’s Lightning-Fast Updates”

Ad Manager’s latest updates have supercharged the speed of your keyword and target tables, now loading up to 10x faster. You’ll spend less time staring at loading screens and more time optimizing your campaigns like a pro.

Ad Manager’s Speed

September 20, 2024

September 4. 2024

“Finally in the Green: 41.2% Profitability Achieved 💰”

It’s been a long haul with client, but we’ve finally turned the corner. After months of tweaking and optimizing, every product is now profitable, and we’ve hit a 41.2% profitability over the past 30 days.

Ad Badger review

September 4. 2024

August 23, 2024

“How Does One Call Change Everything?”

We’re always on a mission to make every call as valuable as possible.

Your feedback wiped away any doubt. Hearing that Jon nailed it and left you excited to dive deeper into the software? That’s exactly what we aim for.

Thanks for letting us know we’re on the right track. Your success is what drives us, and we’re pumped to keep making your journey smoother.

Win: feedback about Jon

August 23, 2024

August 3, 2024

“Why Did Our Listeners Just Crown Us the Best Podcast Ever?”

We’re buzzing with excitement that our podcast got voted the best by you awesome listeners.👑 It’s like a high-five from our community, and we’re grinning ear to ear. Thanks for the love – we’re pumped to keep bringing you the good stuff.

Testimonial - the best podcast

August 3, 2024

July 25, 2024

Ad Badger’s Next Win: 31% Boost in Shipped COGs Led by France and Italy

We are forecasting an increase in shipped COGs of 31%, spearheaded by France (bien sûr!), Italy and a nice addition of the smaller marketplaces.

Ad Badger’s Next Win: 31% Boost in Shipped COGs Led by France and Italy

July 25, 2024

July 23, 2024

“Highly Recommend Ad Badger Foundations Coaching Program”

The Ad Badger Foundations Coaching Program has proven to be an invaluable investment for new Amazon sellers looking to master their PPC strategies. With expert guidance from coach Olena, participants gain confidence and clarity in managing their campaigns, setting them up for long-term success in the competitive Amazon marketplace.

July 23, 2024

July 22, 2024

“Booked a demo with Ad Badger? Here’s what you’ll gain!”

Generic demos wasting your time? We know how frustrating it can be to get cookie-cutter answers. That’s why we dive deep, showing you exactly how Ad Badger can work for your business—no middlemen, no nonsense.

Ad Badger Demo call wins

July 22, 2024

April 25, 2024

“Unlock Your Amazon Potential with Ad Badger’s Coaching Prowess”

Matthew was drowning in ad costs and struggling to keep his Amazon business afloat. Enter Ad Badger’s coaching wizardry! With our expert guidance, Matthew transformed his advertising approach, slashing his ad spending from a staggering 31% to a lean 13% while doubling his sales. Our simple and direct methods proved to be the game-changer Matthew needed, unleashing his true potential on the Amazon marketplace. Don’t just take our word for it– hear it from Matthew himself!

April 25, 2024

March 9, 2024

“Ad Badger: Putting Smiles on User Faces!”



Crozdesk Happiest Users Badge

“Crozdesk’s coveted Happiest Users Badge is a true mark of excellence, awarded only to vendors with ecstatic customers and a wealth of positive satisfaction signals. In this ultra-competitive arena, a mere 10% of solutions make the cut – and Ad Badger has solidified its place among the elite, delivering unparalleled user happiness.”

March 9, 2024

November 30, 2023

“Transparent & Agency Friendly!”

“Joshua Rawe of eSpark thinks you need the Ad Badger App if you want to save time and maximize ad performance. What sets Ad Badger apart is our transparent fee pricing-– no more worrying about paying a percentage of your ad revenue as you scale up. We’re agency-friendly and cost-effective.”

November 30, 2023

November 29, 2023

“Ad Badger Solves My Agency’s Challenges”

“Abe Chomali of XP Strategy’s favorite things about Ad Badger: ⭐ “Ad Badger works on my schedule.”

November 29, 2023

December 21, 2022

Another win for Ad Badger Managed Services

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“So far, everything has been fantastic. Alfredo and Olena have both done a great job optimizing our account. It 100% feels like we added two additional teammates, as opposed to hiring an agency.”

— Dan D

December 21, 2022

December 2, 2022

Thanks, Spotify!

Ad-Badger-Spotify-top-5

December 2, 2022

November 9, 2022

A win for Ad Badger Coaching

adbadgertestimonial

“I highly recommend everyone to do at least the discovery call with a team member downat Ad Badger so you can fully comprehend what the software and amazing team can do for your business.”

November 9, 2022

November 1, 2022

“Easy to Look At, Efficient, & Profitable Automations”

“Austin Hoggatt of Turnkey Product Management says Ad Badger’s automations have simplified his workflow, keyword research, and bid automations in an easy-to-look way. The ability to figure out what’s profitable and what isn’t converting at a glance saves you time.”

November 1, 2022

October 26, 2022

“Ad Badger Gave Me Hope When No One Else Did”

Peter says:
“Ad Badger really took out the human aspect that was personally taking me 2-4 hours [of work] per day.  Ad Badger took out all of the guestimating and gray areas… this allowed me to get my time back.” 

October 26, 2022

September 27, 2022

Fast Bid Automations & Incredible Data Storage

“You can save hours of your time with Ad Badger Software.

The biggest thing is the team. Ad Badger feels are like family. …they are so open-hearted, friendly and supportive. They are big experts on Amazon PPC and they love what they do. ” 

September 27, 2022

August 26, 2022

Revenue nearly doubles in just 4 weeks of managed services with Ad Badger!

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Great work by our Campaign Management team, Alfredo and Olena! 

August 26, 2022

August 23, 2024

A Call That Paved the Way to Success

We’re always on a mission to make every call as valuable as possible.

 Your feedback wiped away any doubt. Hearing that Jon nailed it and left you excited to dive deeper into the software? That’s exactly what we aim for. Thanks for letting us know we’re on the right track.

Your success is what drives us, and we’re pumped to keep making your journey smoother.

Win: feedback about Jon

August 23, 2024

March 16, 2022

“If you don’t have Ad Badger, get it. Worth every penny.”

Our customer of 3+ years, Jeff, says:

“It’s a fantastic software. It’s saved us countless hours, especially with regard to refining our bid pricing. It’s running automatically on all of our campaigns.

It’s greatly improved our ad spend efficiency and therefore we’ve been really able to tailor our ad spend to help our customers take advantage of Amazon’s ad platform.”

March 16, 2022

August 30, 2021

Managed Services helps FreshField see 305% Increase In Monthly Sales Revenue

See the full case study here

August 30, 2021

August 23, 2021

“A Fundamental Game Changer”

“It’s been one of the biggest fundamental pieces for the growth of our business. More revenues, more profits. Everything you want as a business. We are very happy!” 

August 23, 2021

August 16, 2021

“The best bid optimization software that we’ve been able to find”

“The changes Ad Badger made to bids were in line with the changes I would have made myself if I had done it manually”

August 16, 2021
Ad Badger’s team of marketers and engineers have created the best tool on the market for helping you reach your success.
The software is great. It definitely makes things a lot easier. If you're new to PPC, you're able to do things right the first time while saving a ton of money in the long run. The support is amazing as well. Highly recommended.
kevin daniel
Kevin D.
Amazon Seller
My initial interest was mostly to bring my ACOS down under control and be profitable on my numbers.

It is heading that way with your tool and I am happy about that and saving lots of time.
juan bonifaz
Juan B.
Amazon Seller
Thanks so much for the words of encouragement! Heading over to YouTube to watch you guys now. ... Genuinely awesome -- You're a legend, all of you.
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George
Amazon Seller
It was my first night last night. Ad Badger raised a bid, and I got more impressions and a sale from that keyword. ... What will I do with all the free time that Ad Badger will give me, now that I don't spend half of every day reading search term reports and calculating bids.
george-c
George C.
Amazon Seller
Bids by Badger really helped optimize my campaigns by increasing sales while decreasing spend. I also love the podcast and all the educational content you are producing. And your customer service and responsiveness is stellar! I really couldn't ask for a better experience.
stephenotto
Stephen O.
Amazon Seller
This is great guys. Really appreciate your careful explanations and overall professionalism. As a new subscriber to your AB software, I'm curious when you talk each time ... to hear a short piece that describes how the AB software supports such manual tasks.
gaz-a
Gaz A.
Amazon Seller

What separates you guys from the other players in the Amazon Software market is your in-depth knowledge of PPC, and the podcast is the perfect way of showing it. Listening to it gives me a lot of confidence in your software. There are a number of companies that have entered into the PPC optimization space, they were already in the Amazon software space, and are including PPC optimization as just "another tool."

I view most companies that offer PPC optimization as part of their overall software package as "general physicians."They offer a good value for most things related to the health of your Amazon seller account. I view Ad Badger as a specialist, like a heart surgeon. PPC is at the heart of your Amazon account health, and it deserves its own specialist. I don't want my heart surgeon moonlighting as a chiropractor.

badger science
I really like your attitude...I'm happy I've stuck with you and your podcasts...With that being said, I'm happy to have a chance to try and automate [your RPSB method].
Szymon K.
Amazon Seller
When I decided to move forward with Ad Badger last year, I was betting on the long-term client care it would bring working with an up-and-coming company, and I wasn't disappointed. Older brands...had no clue on how to take care of their customers...I think it's a perfect fit to grow together.
John L.
Amazon Seller
Thanks for your great videos. After years of messing around, I learned effective PPC from you.

If your videos weren't there, I'd still be burning money.
Andrew T.
Amazon Seller
I'm a private-label diaper bag seller that just signed up for Ad Badger last week and started implementing changes a few days ago. My ACOS has been around 90% over the last year. I tried multiple different services/strategies without positive results. [They] all skyrocketed my CPC without generating positive results. After 6 to 8 weeks I had to cancel their services since my sales slowed down and I was blowing through $100+ ad budget before noon each day. Most recently I've been optimizing my campaigns manually but still couldn't seem to get under 90% ACOS.

So far Ad Badger has been much better than those other services. My ACOS is 58% this week and my sales have been higher than they've been in months. Ad Badger also hasn't resulted in a big increase in my CPC. I'm very hopeful my PPC campaigns will continue to trend in the right direction.
Chris Duran
Chris Duran
Amazon Seller
I love what you've done with Ad Badger. It is very obvious from even your product tour video that you have a heart for teaching and helping people, and that's very refreshing -- kind of a hard thing to find in the online courses and software space.
David & Christina
Amazon Seller
I was a newbie seeking out how to become a PPC specialist. I found many podcasts, but PPC Den quickly stood out as the best out there. The PPC Den gave me a newfound passion. Thanks for all you do!
Matthew W.
Amazon Seller
I want to thank you for all the YouTube videos you provide! I have been binge-watching them and applying all the processes to my new launch and I cannot believe how quickly I am starting to see the results.
Becky F.
Amazon Seller
I found you guys searching for podcasts... I went back to Episode 4 yesterday and I'm working my way through the info I think might give me a jump start on this. To be honest, there are so many shysters out there who hype how to make millions a day on Amazon. I totally appreciate Ad Badger's lower-key, humble, not condescending, intelligent, and articulate approach.
Robert O.
Amazon Seller
Thanks for everything. I wish I would have started this when I first started selling my product.
Jose C.
Amazon Seller
Thank you for writing me back. I know you and your team are interested in clients success! It shows.
Allen
Amazon Seller
I really appreciate it when a company acts like a human being and genuinely connects with their customers.
Tania S.
Amazon Seller
I feel like I am playing catch up to get my product selling well and a good ACOS. I appreciate the help!
Jose C.
Amazon Seller
Really impressive way to greet new customers. What discipline! Inspiring stuff.
Jason F.
Amazon Seller
Thank you for your time in producing [your videos]. ... I have paid for course after course and never got what was highlighted here.
Usir P.
Amazon Seller
Love the podcast. Started listening when you guys first started.
Dan H.
Amazon Seller
The kind of information you guys share for free is much more valuable and informational than many out there.
Garry S.
Amazon Seller
Before I found your blog, I had 99 problems and they were all PPC related. I have been using the hashtag #AdBadgerforLife and wanted to connect and say firstly how thankful I am.

I watched YouTube when I should have been working because all I know about PPC display advertising and AMS, I learned from you and from watching Ad Badger videos. Long story short, I would like to contribute as I said I will always be an #AdBadgerforLife from my little den.
Ohad W.
Amazon Seller

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Ad Badger's ACOS Control Matrix